Client Brief
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed .
Revolutionizing Money Management: Inside Goldstok's Brand of Financial Freedom
Explore financial management with Goldstok’s mobile-focused finance solutions, featuring checking and savings choices, a comprehensive budget planning tool, and the state-of-the-art Goldstok Card.
India
Branding
Mood Boarding
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
Brand introduction
Founded in 2015, Goldstok has quickly emerged as a trailblazer in the fintech industry, dedicated to reshaping personal finance management. With a focus on user-centric design, Goldstok provides a comprehensive suite of financial tools tailored to the modern consumer.
OBJECTIVE
Elevate Goldstok's brand to attract a diverse, tech-savvy audience by highlighting ease, efficiency, and empowerment in financial transactions.
Challenge
Refresh the brand identity to stand out in the evolving fintech landscape while retaining its appeal to the mobile-first generation.
Goal
Successfully reposition Goldstok to increase market presence and engage both millennials and Gen Zers on a larger scale.
LOGO CREATION
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
LOGO Explained
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
Collaterals
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
Brand guidelines
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
website and application
Goldstok, established in 2015, seeks a dynamic rebrand to enhance its appeal to tech-savvy millennials and Gen Zers, focusing on its mobile-first financial products. The project will include a refreshed logo, a comprehensive marketing strategy, and an app redesign, all to be completed within a six-month timeline. Success will be measured by user engagement metrics and increased brand awareness post-launch.
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